Rich Media introduces web marketing

Singapore has become an attractive business center of the globe. Neighboring countries admire and envy to Singapore for its tremendous growth in such a short span of time. They try to copy the similar policies but they do not have the determination and honesty like Singaporeans. Several people from different countries come to our Rich Media Company to discuss their issues and to get more knowledge about Singapore and its environment. Some of them want to know how their business can be successful in Singapore.  Some are keen to learn how can Rich Media advertise their products and make them a known product by effective branding strategies.  Some have the desire to obtain the highest place in the consumer market, despite that they are just planning to start a business in Singapore. The Rich Media always welcomes all of them.

In the present article, Rich Media will target different marketing dimensions. Honestly, our only purpose is to equip you with sufficient knowledge that can help you in your selection of a branding agency and to avert any financial setback.

Web marketing a powerful tool

We know that you are new in the business; therefore, you may not familiar with web marketing. Nowadays, instead of utilizing traditional media such as newspapers, radio, magazines, TV and billboards people prefer more inexpensive yet more powerful medium of publicity. This is web marketing. On one hand, it introduces your product to all over the world and; on the other hand, it reduces your expenditure significantly. What else you want.

Different Social Media Platforms

Social Media such as Google+, Twitter, and Facebook and other such channels have turned the world into a small village. Thus, everybody can know each other without spending money and much time. Your product can get popular quickly and powerfully through social media platforms. However, you must know how to do it because it requires expertise and experience. Otherwise, your effort will be futile. Therefore, you need to hire a branding and advertising company because they know how to do advertising on social media platforms. Nonetheless, not every branding and advertising company is reliable; moreover, their expertise in this regard seems vague.

Why do you choose social media platforms ?

Obviously, when you use online marketing, your purpose is to drive traffic to your website. The more visitors you will have then there are more chances of selling and publicity. Thus, your core focus is on brand exposure, traffic and communication. In addition, you can all social media platforms for your purpose but Rich Media will suggest selecting one initially. Subsequently, you can select or extend from one to two and three. Clearly, a sudden desire to work on every channel and grab all would ruin your image significantly; moreover, you would not concentrate on other relevant issues. Logically, your hired branding and advertising company would ask more money if you launch your operation on various platforms.

Rich media is a known, trusted, experienced and expert company of Singapore. The purpose of our existence is to serve our clients with honesty and hard work. Our valued clients respect us because of our committed attitude. You may consult us for any of your query.

The five important aspects of a good logo

Being a product manufacturer and service provider, you must have the knowledge what qualities and significances a logo design should have. A logo is designed to communicate a message and it must be simple, adequate, and distinctive and sign of practical graphic. To evaluate a logo design you should check the following in any logo design: However, if you do not have any knowledge Rich Media will provide you.

Adequate

All-around

Ageless

Unforgettable

Uncomplicated

Uncomplicated
If your logo design is uncomplicated, people can recognize easily what it is all about; similarly, your logo design becomes unforgettable and all-around. Obviously, a good logo without being overdrawn presents something unique. An uncomplicated design can hit the consumer fast. The viewer catches it quickly whether it is on an advertising vehicle, promotion, marketing, and packaging of your products that are decorated in shelves of a store.

The experts of Rich Media suggest that to understand what a bad logo design is you will have to think reversely. Try to find the antonym of every good quality. For instance, uncomplicated and complicated are both reverse in nature. Similarly, a bad logo is overdrawn and overworked. It can be full of several colors and presents a picture that cannot be comprehended easily. Thus, it becomes a piece of an abstract art! However, a general consumer is not an expert critique of art who can define the hidden aspects of the design. Usually, consumer does not remember complicated logo design.

Ageless logo design
Likewise, agelessness is a relevant feature of an effective logo design. A logo should be effective even after several decades. For instance, look at the logo of Coca-Cola. This logo was designed in 1885 and since then nothing significant is added or diminished from this logo. Obviously, the team of Rich Media can create timeless logo for your company.

All-around
Furthermore, across a variety of applications and medium it should be applicable; thus, it should be functional. Therefore, to improve its functionality the logo must be designed in vector format because vector designing makes it possible for you to enlarge it or minimize it to any size. Horizontal and vertical workability is also necessary.

To check the functionality of a logo, you should consider about the following:

Can it work with light logo or dark background or reversely

• Try to print it on a billboard then check
• 
  
• Print it as tiny as a postage stamp now check
• 
  
• Is it acceptable in one color? 

Adequateness
The adequateness of a logo has its own advantages. For instance, for children’s toy and clothes you would have to use different colors and unique fonts. Similarly, for an adult clothes and things you will have to find different fonts and colors.

Rich Media has a team of expert logo designers who can satisfy you at every level. We will wait for your consideration. Our designed logos can fulfill all the five requirements.

Which is more important the design or the brand ?

Rich Media is an esteemed and acknowledged brand and designing company. In Singapore and around the world, we have a diverse portfolio of clients. Since last twenty years, we have created innovative solutions for our clients with the help of our multi-disciplinary team. The slogan of our team is ‘we are the combination of challenges, we discover opportunities, and for a sustainable growth we build plan.’
 From the concept, Rich Media extracts colors, phrases, design and style. Our created craft become an identity for your business and it is remembered as reliable sign of your product. Our crafted visual messages aim at audiences and they compel. Thus, we construct memorable and long-lasting online experiences because our creation is engaging and effective that clearly reflects your brand everywhere. We can develop your idea into a cohesive visual legend that can motivate your audience to do something.

What is the relation between design and brand?
Significantly, we are well aware that to build a great brand design plays an important role. The question is ‘how one can make it happen?’ To understand this, this fact must be stuck to your mind that there is a strong link between branding and design. Similarly, it means, if you have a top team of designers then you are going to have a winning brand. Today we will talk about design and brand.
Branding and design are undividable. In reality, your identification system or logo are not your brand instead the feelings that people have about you is a brand. You obtain a brand, when more than one or all people start feeling similarly. Thus, the feelings are important. How can you stimulate those feelings in people? The only way to stimulate those feeling is to get the help of smart design. The design creates the experiences that people obtain with the brand.  Therefore, design is your brand, because whatever you do develops the experience of brand.

Do not take brand and design as separate entity
Ergo, do not think differently about design and brand because design is the brand. It is just a work of integration between brand and design. For instance, you recognize Apple brand because of its design.  The emotional binding between brand and people is developed by design. Designers make it happen. To transform assets and values of a company in a special way is the sign of a perfect designer; thus, the designer connects the brand with people emotionally.
Designers are the persons who extract the essence of the brand. Obviously, designers have to understand the brand to make it strong and impressive. For instance, they should understand what people think about it, its history and its values.

Conclusion
The job of Rich Media is to develop your brand through its effective designing. We help you to connect with the consumers and undoubtedly, we never fail. We have the understanding, we have the imagination, we have the colors and concepts and we know what your destination is.