Corporate Branding in Singapore

Corporate branding is essentially the process in which a company applies its unique name to its product. The product along with the company name is collectively known as the brand name. When several products are sold under the same brand name, it is known as family-branding or in other terms, umbrella branding. Companies make use of the process corporate branding to familiarize their targeted audience and customers with all of the brand’s products. This is done through corporate branding of a product that is marketed very successfully and it helps businesses establish brand loyalty within the customer minds. By gaining satisfaction through one product of a company, clients become interested in purchasing other products from the very same brand as they expect superior value from it.

For the success of corporate branding it is necessary for the company to be famous with the sales of renowned products carrying an optimistic image. There is a drawback to the process as well that the company is identified by the customer on the basis of only a single kind of product. Corporate branding in Singapore would mean the representation of quality level of a certain kind of product in the country which becomes more of an expectation of the customer from the company. Through this process the customers begin to expect the same kind of standards in terms of quality and more from each kind of product offered by the same brand. This is because they associate their experience with one product with the whole company.

A company can actually create an increase in its overall sales by displaying a comparison of sales of a popular product with the similar kind offered by the competitor. This reassures the customers of their value and return on investment. It is only when the profits are high that the companies have the liberty of charging more for their offered service or product. There are certain guidelines that are needed to be followed by every company when thinking of corporate branding of a single or multiple products. The first and foremost goal should be to ensure that the brand has easy recognition and is able to attract customer attention with ease. Moreover it is highly important for the product to be protected legally and it should suggest the right kind of image of the company. A perfect brand name has easy pronunciation and more importantly it should be retained in the customer mind with ease. There are different kinds of brands as well and the cost of a premier brand is always more that of an economy brand. This is because the customer pays for the brand name and the value that it guarantees of high quality and satisfaction.

Richmedia is a brand marketing agency that offers services of corporate branding for its clients all across the globe. The agency assures talent and creativity blended with years of expertise to the client companies for the right kind of branding of their products.