Top Ten Branding Trends of This Year

With constant technological advancement and changes in the general public perception of things, different trends emerge in the markets that prove to be most effective in accordance with that specific time frame. Following are top ten branding trends of this year:

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Increase in consumer expectations

It has been recorded that in the past five years, expectations of consumers from brands have increased by an estimate of twenty percent. On the other hand brands have only upgraded themselves by a five percent. This has created a gap between the supply and demand of value.

Attention must be gained by the brands

Due to the increase in overall expectations, the brands are required to be famous for something superior and individual in the market. Their value offering needs to be of importance to the general customer.

Categorize

The most effective way of generating revenue and building brand loyalty has emerged as cross category generality. The brand is now required to be highly intelligent in the selection of specific categories it takes upon keeping the high expectations of customers in consideration. Following aspects should be categorized:

• ·        Target
• ·        Strategy
• ·        Execution of content

Decisions are getting emotionally driven

The intense saturation of the market with high levels of competition has lead to the process of decision making to be driven by their emotions. Generally the price of the product plays a vital role in such decisions however brands that are successful at large need to create identification of their brand with customer’s emotional values as this proves to be the right kind of differentiation from the competitors nowadays.

Definition of brand engagement

Previously the brand association has been done with the level of attention of the customer. Today’s world has linked engagement of the brand with its increase in efforts of good perception in sync with the category it offers its value in.

Personalized targeting

With the constant increase in customer expectations, products and services are offering personalization in the user experience in order to stand out in the market. Consumers are engaged by brands that are more responsive to their real expectations and are capable enough to personalize their message.

Digitalization

With massive digitalization it has become important for the brands to engage themselves with the customers on the right kind of platform. Outreaching alone should not be the priority but in fact the brand should be able to differentiate itself by creating emotional engagement.

Content focused

Content marketing has become the most popular tool for brand promotion and optimization. It is the quality of content that helps the brand differentiates itself in digital space.

Mobile optimization

It has become necessary for brands to adapt themselves according to the latest technology. They have to come up with strategies and mechanisms that are adaptable to the consumer’s medium of communication and interaction with the brand keeping the multi-screen behavior in consideration.

Reduction in dull text

Since the consumers have become more visually cultured, they have swiftly moved from text to more image oriented connections. Successful marketing campaigns are in dire need of visual contents.

Richmedia is a brand marketing agency based in Singapore that has kept itself updated with the latest trends of branding. They offer their clients top notch services on all levels in accordance with the aforementioned trends.