What is SEO?

SEO is abbreviation for Search Engine Optimization. Under this process, the target audience from natural listings, editorials, and free loafers is directed towards search engine. You must be knowing about the big names of the game – Yahoo, Google and Bing. The content that you see on the search, for example the ranking each web page gets or the video has, everything has something to do with the SEO. Do not think that it has something to do with payments – SEO is all the making efforts and running in the race so that you can occupy the space you want.

What search engines want?

They want relevance, and that is determined by:

·         Content – it revolve around the titles, meta titles and headings

·         Performance – how effective your website is. Does it work properly?

·         Authority – the content on the website has to be sufficient, so that it can be linked

·         User experience – how well the site is managed? Does it look easier to use and navigate?

The things that search engines dislike are:

·         Overuse or keyword stuffing

·         Illegal way of managing links – many purchase the links for their use.

·         A website that lacks sophistication in terms of usage.

There is a certain strategy for keywords; it is thought of as something that is really important for on-site applications, but many do not even know that it works well in off-site cases too. Therefore, multi-channel optimization is must. These include:

·          

     Facebook

·    YouTube

·    Twitter

·    Emails

·    LinkedIn

It also includes TVCs and radio ads.

This consistency in keyword management would facilitate you in branding efforts. This also helps the user in making the search for a friendly process.

Other than this, when talking about SEO, domain consistency is equally important. It helps in building the foundation – for example, you can purchase domains in form of example.com/awesome or awesome.example.com. Also, your optimization must not only revolve around PCs only – people are now more on their tablets and Smartphone’s. For example, it is easier to use videos and get attention of the people while search, than the text itself. Videos give ranking a boost. Don’t forget to optimize on your non-text content, because that is valuable. For the site that use PDF’s or Flash, make sure that content flows in the right way and earns you credit.

Last but not the least SEO has a lot to do with Title tags, Meta titles and Meta descriptions. It helps in masses to get the best results for their search, and thus your website is noticed easily.

 
If you want to maximize your business value and earn the maximum revenues, make sure you make the most of SEO. With the help of experts from names like RichMedia, you can simply rely on them for fixing these minor issues for you. They know SEO, branding and brand management in and out, so let the professionals take care of all this in the best possible way.