Brand developers, or in simpler terms brand managers are
those individuals who are dedicated in making sure that the brand is going in
the right direction, in alignment with the goal. For example, the brand manager
for L’Oreal would be working day in and day out to make sure that the brand
competes effectively; by making sure it does not lose its share and market
standing. A brand for the company is a baby; they are working in order to give
it everything they want.
What must a brand developer have?
A brand manager
must have:
·
He
must have a broader perspective – someone who could analyze the future of the
product and feel intuitive
·
Firm
analytical skills so that decision making is facilitated
He must be a good listener, someone who can create ideas, work on them and respond to different situations.
·
He
must be involved in critical thinking and consumer research
·
Excellent
communicator
·
Effective
writer
·
Passionate
and enthusiastic about the product category.
Therefore, in order to be a brand developer, one must have some attributes that make him outshine all.
Career track:
For someone to be a brand manager, it does not take one
night. It is laid by hard working, day and night, because individuals are
enthusiastic about this field. The reason is experiential learning, creative
thinking, limitless opportunities and satisfaction. How does this journey of
success starts?
1: Marketing Analyst:
This is entry level job opening for fresh graduates. The job
entails looking about the market trends, and it’s the point where junior
analyst learns from the HODs. For example, you are on managing a brand like
Diet coke, than your job would be analyzing trends and understanding data.
However, you would be part of all the major meetings; you would get to feel the
thrill of that post, where you want to be in the next few years. The tenure of
this job would be really small, up to a year only if you easily impress your
boss.
2: Assistant brand manager:
At this post, you are right hand of the brand itself. For
example, if Coke is your brand, you can easily give your ideas, assume changes,
and do everything that you feel will improve the brand. However, still at the
post you would be someone depend upon your head as final decision would be his
call only.
3: Brand Manager:
Now you are the ole individual behind the brand – you are
the man of words, you will draft strategies and you are the parent of the
brand.
