Marketing Segmentation and Digital Marketing Singapore

Since the beginning of times, the importance of business has always been very critical to the survival of people. In every civilization, whether it was Chinese, Egyptian or Greek, people have always paid a lot of time and effort into establishing good and successful businesses which have brought them fruits over many years. Over the years, there has been an inflow of many digital marketing strategies and marketing segmentation is one of the most successful ones.

Marketing segmentation is basically a type of marketing in which a brand divides its target consumers into different parts on the basis of geography, demography and the needs of the people. This type of marketing strategy has proved to be fruitful over the course of many years, especially in regions of varying climate, temperature and terrain. Companies have employed this technique particularly in the North and South America and at times, in Europe.

Amongst all the marketing strategies, marketing segmentation has proved to be the most useful one. A simple example of marketing segmentation is that of Brazil. In Brazil, there are different types of weather conditions during the same part of the year in different regions. In some places, it is rainy while in others, the sun shines bright. For this reason, companies employ geographic segmentation and sell warmer clothes in rainy regions and lighter ones in the sunny ones.

Having discussed the significance of marketing segmentation, digital marketing’s importance is also a very telling factor in the success with which a business is run. The modern era of technology has been effectively employed by the marketing companies to draw a comparison between the two and merged them to have a better chance of improving the potential of a business and increase the rate of success.

An important type of marketing segmentation is demographic segmentation. In this case, the demand of products varies with the difference in age, gender and income. It is obvious that people buy different types of clothes depending upon their ages and genders. So the male to female ratio dictates that which type of clothes does a company have to make and taking this step saves a company from making extra clothes of a particular type which minimizes its loses.

Marketing segmentation does not only work in case of selling of clothes and dresses, it also commands the selection of other items of daily use. For instance, the buying of cell phones, furniture, cars and electronics are also dependent on many factors of choice and compulsion. People who cannot afford to buy expensive items have to make do with the cheap ones and hence, they are divided into one category by the companies.

Digital marketing and marketing segmentation are two very different avenues of branding but in some cases, it is difficult for one to successfully be implemented without aid from the other. ‘Richmedia’ has drawn comparisons between the two and has reached to the conclusion that both of them are vital to the growth of a particular business in most cases.