Digital marketing agencies are
those firms which make use of IT marketing to develop a strong brand name.
Brand success is the performance of a company in the market and the ratio of
its earnings to the expenditure. If the ratio is greater than unity, it means
that the brand is making profits. There are different strategies drafted by digital marketing agencies to evaluate brand
success. For this evaluation to take place, an agency has to gain access to
the end users on a social network like Facebook and Twitter.
As mentioned above, one of the
most common approaches made by digital branding firms for brand evaluation is by the use of social networking.
Such firms create a ‘page’ of the concerned company on Facebook and the brand
success can then be evaluated by the number of ‘likes’ and ‘comments’ on that
page. The updates regarding the company are also shared on the page to get more
people to ‘like’ the page and as a result, gain more popularity.
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Similarly, this strategy used by digital marketing agencies to evaluate brand success also includes the use of Twitter. Just like the
formation of a fan page on Facebook, a Twitter handle is created against the
company’s name which shares the updates about the company in form of ‘tweets’. People
are free to follow the handle and read the updates (tweets). The users are also
able to tweet back to the company which makes it an effective two way
communication. The company can also share photos about the company’s products
and other such updates. The number of followers on the Twitter handle
contributes towards evaluation of brand success.
Some digital marketing agencies devise strategies for brand evaluation
as well which have not been practiced before. The emergence of smart phones has
prompted these agencies to invent new strategies so maximize the potential of a
company. Therefore, many agencies now suggest the use of the Android platform
to take the brand evaluation to the next level. For this purpose many companies
like the British Broadcasting Corporation and Red Bull Racing have developed
Android and iOS apps which can be downloaded for free to get updates. The
number of downloads go a long way to determine brand success.
The formation of official company
websites is another strategy made by
digital marketing companies for Brand Success Evaluation. The companies
also allow a blog and in some cases, a comment section on which the users can
share their views. The activity on the blogs and/or comments section is
proportional to the number of users, and in turn, brand success. In short,
there are many strategies which can be employed by a company to know how it is
doing in the market. With the advancement in technology, the number of
strategies is bound to increase.
Richmedia.com.sg is an active and efficient digital marketing corporation which helps to formulate newer ways to publicize a company and make different strategies to evaluate its success rate.
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