Social Media Optimisation (SMO)

In terms of media technology has moved very far ahead now, there is no accounting to how much diversity the companies have started to adapt in terms of advertising their product online. One such way is social media optimization (SMO). Social media optimization (SMO) is a part of search engine optimization (SEO). Social media optimisation advances your company’s site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards.

Social media optimisation is done through really simple strips of feeds, video and photo sharing, social bookmarking and blogging. The aim is to regulate traffic without spending money on search engine advertising. Social media optimization creates connections to a site by creating more visibility through Facebook, Twitter, MySpace, Squidoo, Blogger, Hubpages, Digg, or Delicious, etc
As a strategy, social media optimization is enjoined to viral marketing. In other words, the buzz is created not through relations and contacts but through the basic use of networking in social bookmarking, video, and photo sharing websites. The use of blogs establishes a mirroring result by sharing content through the use of RSS feeds in the blogosphere and special blog search engines.

The knowhow of your website is recognized by the number of links that is pulled through. You can compare this phenomenon with the example of candidates in election, candidates work hard through advertisement of their policies and receive specific votes in exchange for the promises they make, which would subsequently show the popularity of the candidate. Social media optimization works the same way.
Bookmarking and tagging can be made successful more easily by empowering content features, such as buttons like “add to Facebook” and bringing in various bookmarking sites. Also, you can include appropriate tags to your pages in addition to your home page for popular bookmarking sites inducing the use of social media optimization.

YouTube is an exact perfect example of this. YouTube allows you to download videos to your site(s) in order to jazz up your content. Another way is by syndicating your content through RSS feeds so that other people can use it to their own advantage. The positive result of this for you is that it will drive increased traffic to your website. This will be exactly how you optimize the use of social media optimization.
Within your niche area, you can make changes to your site that will allow it to drive your content all over the place. Social media optimization is very popular in the marketing area, because you can accomplish this by including PDFs and audio and video files so that you can submit them to your list of members and also to sites that are related to your niche market. This will help you to create back links to your site so that your website traffic is increased.

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